About us

ABOUT

Luxury hand made accessories crafted from the finest silks, wool and cashmere


Founded by Luciana Fazio, Ama Pure began producing scarves and home textiles for well known international fashion brands in 2010. After a long career as a Product Manager in the retail sector, Luciana Fazio knew that the provenance of textiles and yarns was often not as pure as the label suggested. It was this impetus that drove her to launch Ama Pure.

When Gian Marco joined the company in 2016, we decided to expanded the offering to include a range of accessories, all Made in Italy from 100% cashmere and Merino wool.

Luciana Fazio

Founder

Like mother, like son, Tavani’s former career was rooted in a broad experience for the most reputable American fashion groups, where he became Regional Manager, traveling between Milan, San Francisco, Paris, London, and Monte Carlo. Today he is the Development Director at Ama Pure, contributing innovative strategies to the company’s continued expansion and focused vision.

Ama Pure.

The pursuit of quality is at the heart of Ama Pure. And that always starts with raw materials, specifically their provenance, and rarity. Over the years, the company developed an even greater knowledge and savoirfaire of how to work with silk, pure wool, linen, and cashmere, so revered for its soft and luxurious fibers. In the hands of expert hands, which pride themselves in retracing and following in the tradition of Italy’s best craftsmen, the line of products Ama Pure brings to market are exceptional.


2010

AMA starts its business.

AMA starts its business.

2013

Evolution of the commercial strategy and start-up of the proprietary brand.

2016

Gian Marco Tavani joint the company and work on open up to foreign markets.

2019

The first release of the e-commerce site that sells all over the world is launched.

2013

Evolution of the commercial strategy and start-up of the proprietary brand.

2019

The first release of the e-commerce site that sells all over the world is launched.

All Ama Pure pieces are exclusively made-byhand in Italy. They undergo a rigorous control process executed throughout the manufacturing, addressing any necessary changes in order to achieve the highest level of quality.

Luciana Fazio

After a long experience as a Product Manager for major fashion brands, moving from the research of fibers and materials to the development of total look collections, she has acquired a great knowledge in the textile field and its specific aspects. Having verified that the market and even the big luxury brands are offering a huge amount of materials that have cashmere as a name more than a substance: pseudo cashmere, cashmere touch (with a minimal cashmere percentage), in 2011, with his son as Development Director, she decides to launch their own brand: AMA PURE. For Luciana appraising the raw materials that were offered was not enough, therefore she went personally to Mongolia and China to select at source the best fibers of cashmere and silk to create her own materials and ensure the quality. Pure materials that come into life by craft dyes, by hand-prints, treatments and finishings that only the Italian production can realize according to the traditional production the AMA PURE reputation expands rapidly. Today AMA PURE has authorized stores in Europe, USA and Japan... and it is only the beginning of the story.


Gian Marco Tavani

After a degree in Management Engineering at the University of Parma, a specialization at ENSAM of Paris and after an important experience in the field of cinema and show business (his passion) he began his professional career in one of the most important Fashion American Group, climbing all the steps from Store Manager to District Manager in record time, traveling between Milan, San Francisco, Paris, London and Montecarlo. Strengthened by this experience, he was determined to join the family business: AMA PURE.
Fluent in English, French, Spanish, today he continues to travel the world as Development Director of his own brand, bringing up modern strategies, according to his ambitions that are at the level of his great vision.